How to read Microsoft Advertising reports and what to optimize weekly
The reports that matter, a weekly routine that fits in an hour, how to read quality score and impression share, and the signs that your tracking is lying to you.
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Practical notes on Microsoft Advertising
What we learn running Microsoft Advertising accounts every week, written for business owners and in-house marketers who want the platform to earn its budget. No recycled Google advice.
Search and audience strategy that is native to Microsoft, not copied from Google
Campaign structure for the Microsoft auction, LinkedIn profile targeting done properly, the Audience Network as native rather than display, Copilot placements and bidding by conversion volume.
How to set up Microsoft Advertising from zero: account, UET tag, goals, import and Clarity
A step by step build that avoids the mistakes most imported accounts carry for years, from account ownership to a pre-launch checklist.
Why Microsoft Advertising deserves its own budget in 2026
Who is actually searching on Bing and its partners, where the cheaper intent sits, the formats only Microsoft has, and how to decide whether to fund the platform properly.
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We run Microsoft Advertising end to end for US businesses, with a weekly meeting and reporting you can actually read.